In my NMIX 6011 class, I was tasked with a project that was aimed to encourage safe driving among younger generation drivers, such as teenagers. The PSA should motivate the younger audience to put down their cell phone and arrive to their destinations safely. I used Adobe Photoshop to design a billboard that warns against texting and driving.
Each year, approximately 1.6 million car accidents are caused by texting and driving — a number that continues to rise with the increasing dependence on mobile devices. Many of these wrecks have ended in fatalities, only leaving families and friends devastated.
This project plays a crucial role in raising awareness about the dangers of distracted driving, specifically focusing on texting behind the wheel. This causes more people to be more careful while driving, thus decreasing the number of fatalities due to reckless driving.