For my Social Media Marketing class, I created a whole digital marketing strategy and campaign that debuts a new product bundle for OUAI’s hair care line. The strategy contains a comprehensive budget that generates $887,337 in revenue and a ROAS of 3.23:1. Beyond just being a fun and creative project, it gave me a deeper understanding of what goes into building a successful campaign—from research and budgeting to brand alignment and execution.
This project also helped me sharpen my analytical and creative skills by balancing data-driven decision-making with innovative content planning. I learned how to align marketing goals with brand voice, target audiences through the right platforms, and adjust strategies based on performance metrics. Overall, it gave me a clearer picture of how each part of a campaign contributes to overall success—and confirmed my passion for building engaging, results-driven marketing initiatives.