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Project Yellow Light
In my NMIX 6011 class, I was tasked with a project that was aimed to encourage safe driving among younger generation drivers, such as teenagers. The PSA should motivate the younger audience to put down their cell phone and arrive to their destinations safely. I used Adobe Photoshop to design a billboard that warns against…
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OUAI Marketing Campaign
For my Social Media Marketing class, I created a whole digital marketing strategy and campaign that debuts a new product bundle for OUAI’s hair care line. The strategy contains a comprehensive budget that generates $887,337 in revenue and a ROAS of 3.23:1. Beyond just being a fun and creative project, it gave me a deeper…
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