As part of my master’s-level Graphic Design course, I collaborated with a real-world client to design and fully style a mobile app using Figma. Our client, Troy Social, is a marketing agency that specializes in working with retirement communities. The goal of this project was to create an engaging and accessible training app that equips these communities with the tools and strategies to enhance their social media presence. We intentionally incorporated a retro-inspired aesthetic to resonate with the older demographic, while also integrating modern design elements and interactive features to reflect the contemporary nature of digital marketing. The final product serves as a crash course in social media strategy, tailored specifically for retirement community staff and administrators. A screen recording of the app’s user interface and functionality is available above to demonstrate the complete user journey and design approach.
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