For my MARK 4600S class, I had the opportunity to work hands-on with a wonderful nonprofit called Moms Adopting Moms. Our team’s goal was to refresh their social media presence and build a consistent posting strategy to help increase community support, donations, and volunteer involvement.
To do this, we evaluated their existing platforms, identified what content resonated most with their audience, and created a plan for more cohesive messaging and visuals. We also developed content ideas and templates to make posting easier and more consistent moving forward, while keeping the organization’s mission and voice at the center of everything.
This project was especially meaningful because it gave me real-world experience partnering with an organization and creating marketing that makes an impact—while also strengthening my skills in content strategy, branding, and social media planning.